The default flavor library of vozol 20000 puff includes 12 basic series with a total of 68 flavors, divided into four big categories: fruit, refreshing, dessert and tobacco. According to the 2023 North American e-cigarette consumer survey data, its best-selling product, “Ice-flavored Watermelon and Mint”, has a sales rate of 23%. The repurchase rate of the type whose nicotine salt concentration is 50mg/ml is 41%, much higher than that of the similar product Elf Bar Watermelon Ice, whose rate is 29%. Concerning the composition of e-liquid, vozol 20000 puff adopts a mixing ratio of 80% VG/20% PG. The atomization median particle size is 1.8μm (most of the competitive products are 2.2-2.5μm), and its flavor fineness is improved by 27%. And it has been tested in 21 FDA accepted flavor substance assurance tests (detecting sensitivity ≤0.01μg/g), more than twice as many as the industry average number of 12 compliance standards.
Regional personalization of market is the key strategy of vozol 20000 puff. The Southeast Asian market-specific flavors of “Durian Coconut Milk” and “Mango Sticky Rice” received a 72% positive consumer review rate at the 2023 Thailand e-Cigarette Exhibition. Their sales exceeded 80,000 units per month, which accounted for 18% of the domestic market share. This taste adopts a special tropical fruit extraction process to increase the proportion of natural fruit juice to 15% (normal industry standard is 8%), but by adjusting the power of the atomization core (dynamically controlling 15W-22W), the rest of the e-liquid volume is controlled at 0.03ml per mouth, which is 40% lower than the traditional process. In the European market, to satisfy the 2ml cigarette cap of the TPD regulation, vozol 20000 puff has introduced the “Concentrated Blueberry Ice” series with the nicotine salt content of 20mg/ml, and the single-mouth intaking error rate of consumers is merely ±1.5%. It improved the accuracy by 53% compared to Hyde Curve RAVE at ±3.2%.
The motivation of technological innovation is the iteration of flavors. Sixth-generation honeycomb ceramic core of vozol 20000 puff has a temperature control precision of 0.5℃ and can be adjusted for flavor materials with different boiling points between 220℃-235℃. For instance, the flavor of “caramel pudding” needs to be delicately controlled at 228℃ so that the caramelization reaction of sugars occurs. Its atomization rate is up to 97.5% (94% of its competitor SnowWolf), and e-liquid conversion loss is reduced by 36%. Test results in a laboratory show that the standard deviation of the flavor release curve of this product is as low as 0.08 (industry standard is 0.15), ensuring the consistency of the first 3,000 bites’ taste as high as 92%. The “Molecular Gastronomy” series, introduced in 2024 (such as “Grilled Pineapple”), uses nano-coating technology to reduce the particle size of flavor molecules to 50nm, increasing the rate of layering separation by 40%. It captured 13% of Japanese market share during the first week on sale.
Compliance changes affect flavour supply. Affected by the FDA ban on flavored e-cigarettes in 2022, vozol 20000 puff reduced the number of fruit SKU from 32 to 6 in the US market (leaving only tobacco-flavor-based mixed flavors behind), but increased consumer acceptance of “classic tobacco Mint” from 18% to 34% by adding 0.5% of the coolant WS-23. As per the information provided by PMTA, the formaldehyde emission of its tobacco-flavored products is merely 1.8μg/g (the regulatory standard is 5μg/g), 44% below the average level of competing products independently tested by the University of Arizona (3.2μg/g). Malaysia, in response to the 2023 nicotine fluid tax reform (a 0.5 ringgit tax for every milliliter), vozol 20000 puff brought out the “High Cost-performance Mixed Fruit Flavor” with the reduction of e-liquid volume from 3.5ml to 2.8ml but an increase in nicotine concentration to 55mg/ml, reducing the usage cost of one cigarette by 19%. Take the market share to jump from 9% to 22%.
User behavior data are returned to research and development. From an examination of the intelligent chip integrated into the vozol 20000 puff device (recorded punching number, time, power indexes), the company found that frequent consumers with a daily consumption exceeding 800 punches preferred the “extreme ice sensation” flavor (occupying 61%). Accordingly, the “Glacier Storm” brand with super menthol (addition volume 6%) was developed. It sold 120,000 units during the first month of its winter launch in Canada. The result of a consumer survey conducted in 2023 is that its “Strawberry Cheesecake” flavor has a taste fidelity rating of 8.9/10 (rivals’ mean rating is 7.2). Because of its proprietary microcapsule cream essence technology, the release of the creamy touch is controlled within 0.3 seconds (industry average is 0.8 seconds).
Supply chain collaboration enhances flavor diversity. vozol 20000 puff has established direct buying contracts with six major global e-liquid manufacturers, reducing the process of flavor development from 90 days to 45 days. For example, the “White Peach Oolong Tea” flavor, launched in collaboration with Swiss Firmenich in 2024, was completed within 38 days from conceptualization to mass production. Its ODM model supports a customized service with a minimum order of 5,000 units. Fine-tuning the formula for the flavor adds only 3% to the mold cost (industry competitors normally charge 8%-10%), enabling regional distributors to rapidly meet market needs. According to the Q1 2024 financial report, the business of flavor customization contributed 29% of the total profit, with an ROI (return on investment) of 182%, much better than the industry average of 135% for sales of hardware.